Automotive Laser Marking

Every automotive company understands the importance of safety. However, some professionals may be unaware of how large a role automotive laser marking plays in ensuring this safety. Laser marking machines help maintain part traceability in the automotive industry, promoting greater quality, efficiency and customer satisfaction.


You can secure high-performing auto parts laser marking machines at Telesis Technologies, Inc. We design every permanent marking solution with quality and durability in mind, using robust materials that stand the test of time.

Why Use Laser Marking in the Automotive Industry?

Traceability is the process of tracking each step of the manufacturing and distribution process as a product travels to the end consumer. Automotive vehicles contain thousands of components produced by dozens of suppliers, making traceability vital in ensuring that each part makes it exactly where it’s meant to go and is identifiable. That’s where automotive laser marking comes in.

Laser marking machines enable automotive manufacturers to print unique identifiers like vehicle identification numbers (VINs), security codes and two-dimensional (2D) matrix codes onto car parts. Companies use these codes to obtain valuable track and trace data like lot numbers and manufacturing dates. Auto parts laser marking machines engrave these individualized sequences onto components with optimal accuracy and precision at various production stages, ensuring that each code is visible and easily readable.

Using laser engravers to promote part traceability in the automotive industry means achieving all of the following functions:

  • Quality control: Traceability allows auto part manufacturers to maintain maximum control over production processes and pinpoint stages of production where quality checks would be advantageous.
  • Root cause analysis: When all component data is meticulously tracked and compiled in a single location, manufacturers can accurately identify the root causes of potential errors and make improvements accordingly.
  • Operational efficiency: Automotive traceability systems like laser marking machines enable organizations to minimize resource waste, boost efficiency and ultimately optimize productivity.
  • Product recall: Manufacturing traceability methods generate a permanent paper trail that automotive companies can use to track defective parts in the event of a recall, protecting them against liabilities. Easily traceable components also reduce the costs of product recalls and prevent them from occurring again.
  • Customer satisfaction: Companies that use laser markers for traceability can increase quality, improve auto parts and ultimately boost customer satisfaction.
  • Counterfeiting prevention: When automotive components have serial numbers and barcodes, it becomes more difficult for individuals to counterfeit products because manufacturers can use these codes to confirm product authenticity.

Benefits of Laser Engraving Auto Parts

When you use automotive laser marking machines to engrave parts and components, you’ll experience:

  • High durability: Laser engravers create deep and robust markings that resist wear and endure in harsh operational conditions.
  • Permanent, legible marks: VIN engraving machines produce permanent, high-contrast marks that are visible and easy to make out.
  • Marking precision: When laser engraving components, the laser cutter does not make direct contact with the product’s surface, enabling it to produce high-precision results without the risk of accidental marking.
  • High-speed processes: Laser marking is a fast and efficient process that saves automotive companies time and enables them to produce parts faster.
  • Material marking versatility: You can use auto parts laser marking machines to engrave components made of various materials, including metal, plastic and rubber.
  • Minimal consumables: The laser engraving process requires few to no consumables, making it affordable, energy-efficient and eco-friendly.

Auto Part Laser Marking Applications

Automotive laser engraving machines print various identification codes that indicate valuable traceability information. Types of unique identifiers laser markers produce on auto parts include:

  • Data matrix codes: Data matrix codes are squares or rectangles formed from a pattern of black and white marks. The number of rows and columns in a data matrix code indicates how much information is stored within it.
  • Vehicle identification numbers: VINs are 17-character codes that serve as an automobile’s unique fingerprint, displaying its features, manufacturer and specifications.
  • Barcodes: Barcodes are sets of parallel black and white bars that allow companies to automatically track automotive parts across the supply chain. These machine-readable codes represent a series of numbers and characters.
  • Serial numbers: Engine serial numbers (ESNs) are letter and number combinations found on a vehicle’s engine block or plate. These codes indicate engine type and when and where it was made.

Trusted Partner to Automotive Manufacturers and Suppliers

The automotive manufacturing industry relies on Telesis’ part marking equipment to create long-lasting and high contrast human-readable text, 2D Matrix codes, and VINs on their products.

Automotive Parts We Can Mark:

  • Car battery
  • Motor
  • Rotor
  • Vin Number
  • Drive Axle
  • Clutch
  • Engine Parts
  • Bearings
  • Armature
  • Drive Shaft

Why Does Telesis Make the Auto Industry’s Most Trusted Laser and Dot Peen Equipment?

With our marking product technology, you can achieve permanent marking, traceability (track-and-trace), and readability/verification in your production process. Telesis’ lines of standard or fully-customizable fiber laser markers means every production challenge can be met.

Our patented dual-head laser system can streamline your operation. You can control two markers with one controller, saving time and increasing efficiency.

Types of Lasers for Automotive & Suppliers

As experts in automotive laser engraving technologies, we recommend the following marking machines for your automotive facility.

Fiber Lasers

Instead of gas, a fiber laser uses optical fiber made out of silica glass to get the job done. The fiber is “doped” when a rare-earth element is added to it. This level of beam is suitable for cutting a wide variety of materials, making it a stable choice over other lasers. A fiber laser can handle the bumps, knocks, vibrations, and general discord of any assembly line as well. The beam is straight and small, using precise focus and efficiency to create the mark.

Another benefit to fiber lasers are their tendency to stay safe from heat damage or fracture. This laser requires minimal maintenance for such an efficient system, making it well-suited for the construction and housing industry for laser etching leather and other materials.

Dual-Head Lasers

We developed a dual-head laser that eliminates the need for a mechanism to flip over the part in order to achieve two-sided marking. The core idea of this laser was to use a single controller to run two lasers, reducing the need for customers to manipulate a part. In turn, it allows customers to save time and money.

This innovative laser is suited for advanced applications that require rapid processing. Its unique ability to control two laser markers with the same controller is the industry’s only fiber laser system to be entirely air-cooled and powered from a single-phase power outlet.

Scribe Marking Systems

These markers have special characteristics that set them apart from other machines. With Telescribe, a wide variety of marking pins are available. These products easily integrate into a wide range of automated online and manual applications. The pin penetrates without puncture, contributing to its ability to mark virtually silently. Our line of Telescribe markers produces not only crisp text but also finely-marked logos that are accurate and clean cut.


This proven industrial workhorse is an industry staple and continues to impress. The rugged, low-maintenance X/Y platform has a compact and contaminant-resistant head design that can mark a wide range of materials from soft plastics to hardened steel (rc60). Interchangeable pin sizes create marking depths of 0.001 in – 0.018 in (0.03 mm – 0.45 mm) and the floating pin technology accommodates surface irregularities up to 0.25 in (6 mm).

Invest in a VIN Engraving Machine From Telesis Technologies, Inc. Today

For high-quality automotive laser engraving machines, choose Telesis Technologies, Inc. We’re proud to serve as a one-stop shop for permanent marking solutions trusted by companies worldwide.

Contact us to purchase a laser marking machine today!

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Additional Resources:

Automated VIN Marking using the SC5000/TMC470

Dot Peen Marker Being Operated on Automotive Assembly Line // PINSTAMP® TMM5100

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